What is paid traffic and how does it work?
Paid traffic is every visit to your website or profile generated by sponsored ads on platforms such as Google Ads and Meta Ads (Facebook and Instagram). Unlike organic traffic — which depends on SEO and content — with paid traffic you pay to appear immediately to a highly targeted audience. The most common model is CPC (cost per click): you only pay when the user actually interacts with the ad.
What is the minimum investment to get started?
There is no required minimum — you can start with R$ 10 or R$ 20 per day. However, from experience, we recommend at least R$ 30 to R$ 50 per day (about R$ 900 to R$ 1,500 per month) so the algorithm has enough data to optimize. Very low budgets generate few clicks and impressions, preventing the platform from learning what works.
How long does it take to see results?
The first clicks come in within minutes. However, consistent results require an initial learning phase of 7 to 14 days. From the second or third week on, it is already possible to optimize based on real data. Short-cycle businesses (e-commerce, digital products) usually see returns within 30 days. For B2B and long sales cycles, the ideal timeframe is 60 to 90 days.
Who pays for the ads: the agency or the client?
The media budget (the amount paid to platforms such as Google and Meta) always belongs to the client. Adventury charges a separate management fee for planning, creation, optimization and reporting. The client adds their own card to the ad account and follows every cent invested in real time — with full transparency.
Do you create the ad creatives?
Yes. Creating the creatives (images, videos, copy and headlines) is part of our service. More than producing good-looking pieces, we test multiple variations in parallel — different message angles, calls to action, formats — to find out what converts best. This A/B testing process is what separates average campaigns from high-performance ones.
Can I cancel at any time?
Yes. We work with a monthly contract and you can end it with 30 days’ notice. We don’t charge termination fees because we believe in keeping clients through the quality of results. When the contract ends, we hand over all documentation, history and access, so you can move on with another agency or bring management in-house without losing continuity.