Real ROAS
Calculated from confirmed revenue divided by spend, not from the ad platform’s estimate. It’s the number that tells you whether the campaign is profitable.
From click to revenue, with owiew
Your ad doesn’t end at the click. With owiew, we follow every campaign all the way to the sale and optimize for what actually generates revenue.
What owiew is
owiew is a platform that connects Meta Ads and Google Ads to business results: leads, opportunities, sales and revenue. It doesn’t replace the ads dashboard or your CRM. Its role is to link the two, so that every amount invested in media can be compared with the money that actually came in.
The platforms’ dashboards show what happens up to the click: impressions, clicks, cost per lead. What happens afterwards (the lead who became a customer, the sale that was refunded, the contract closed weeks later) is left out of the picture. That is exactly the part owiew brings in.
What changes in your campaigns
Sales attribution
Each sale is credited to the campaign that brought in the lead, with refunds deducted. That way the budget goes to what sells, not to what only generates clicks.
Sales funnel
Leads, opportunities and sales in a single dashboard. You can see where the funnel gets stuck: whether the problem is in the ad, in customer service or in the offer.
Attribution window
Adjusted to your business’s real sales cycle. Businesses that sell in days and those that close in months can’t be measured with the same yardstick.
How we use owiew day to day
Connecting the accounts
Ad accounts are connected through Meta’s and Google’s official authorization, without sharing any password. Access is read-only.
Linking to sales
We integrate the sources where the sale happens: CRM, WhatsApp, Hotmart, Kiwify or any system that sends a webhook.
Reading the numbers
We follow the dashboard with you and use the same numbers in our reports. What you see is what we see.
Decisions based on revenue
Budget, audiences and creatives are adjusted based on real ROAS. Campaigns that generate cheap clicks but don’t sell lose ground.
Integrations
owiew connects to the tools advertisers use most. When there’s no ready-made integration, the connection is made via webhook.
- Ads: Meta Ads, Google Ads and Instagram
- Sales and customer service: CRM, WhatsApp, Hotmart and Kiwify
- Analytics: Google Analytics
- Other systems: Webhooks
To learn about the tool in detail, visit the owiew website.
Want to know how much your campaigns really sell?
Talk to us and see how to measure the real return on your ad spend.
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